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Post-Super Bowl broadcast of 'Elementary' scores with 20.8 million viewers

by jmaloni
Mon, Feb 4th 2013 03:55 pm

7.8 rating in A18-49 and 8.3 rating in A25-54 

"Elementary" ranks as television's highest-rated entertainment broadcast of the year in A18-49, A25-54 and A18-34

Despite the latest start time ever for a post-Super Bowl broadcast, the freshman drama "Elementary" delivered 20.8 million viewers, 7.8 rating in adults 18-49, 8.3 in adults 25-54, and 7.4 in adults 18-34, according to Nielsen time period adjusted live plus same day fast nationals for Sunday, Feb. 3.

This represents the highest-rated entertainment broadcast of the year in television among adults 18-49, adults 25-54 (tie, "The Big Bang Theory"), and adults 18-34.

"Elementary Super Bowl" (S) from 11:11 p.m. to 12:11 a.m. delivered an 11.6/23 with an average of 20.80m viewers, 8.3 in adults 25-54, 7.8 in adults 18-49, and 7.4 in adults 18-34 - all series highs. "Elementary" delivered 3.45 million viewers more than "Alias" in 2003 (11:01 p.m. start time), the only other post-Super Bowl program to air completely out of primetime. "Elementary" also topped "Alias" in adults 18-34 (7.4 vs. 7.2)

Showcasing the freshman drama to new viewers in the post-Super Bowl timeslot, "Elementary" delivered a 61 percent increase over its season average in viewers (vs. 12.88m, up 7.92 million viewers), a 160 percent increase in adults 18-49 (from 3.0/09), a 102 percent increase in adults 25-54 (4.1/10), and a 335 percent increase in adults 18-34 (from 1.7/06).

Editor's note: Like "Alias" before it, the post-Super Bowl episode of "Elementary" won't count in the prime time ratings as it began after 11 p.m.

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