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American Red Cross, Dunkin' Donuts launch annual "Give a Pint, Get a Pound" campaign

by jmaloni

Press release

Thu, Jan 3rd 2013 04:15 pm
A sign promoting the annual `Give a Pint, Get a Pound` campaign is positioned alongside packages of coffee at the Dunkin' Donuts at 2200 Sheridan Drive in Tonawanda on Thursday, Jan. 3.
A sign promoting the annual "Give a Pint, Get a Pound" campaign is positioned alongside packages of coffee at the Dunkin' Donuts at 2200 Sheridan Drive in Tonawanda on Thursday, Jan. 3.
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All presenting blood donors in January will receive a coupon for a free pound of Dunkin' Donuts coffee*

For the sixth year in a row, Dunkin' Donuts and the American Red Cross are teaming up for the "Give a Pint, Get a Pound" campaign, which provides a coupon for a free pound of Dunkin' Donuts coffee* to all presenting donors at Red Cross blood drives in the greater Buffalo area during the month of January.

The campaign is in celebration of National Blood Donor Month and helps increase awareness about the need for blood. The campaign has achieved great success during the past five years as Dunkin' Donuts has provided more than 435,000 pounds of coffee to presenting donors. If one donation may help save three lives, Dunkin Donuts has potentially helped more than 1.3 million patients. Donated blood is used to help accident victims, trauma patients, transplant recipients, and those receiving treatment for life-threatening illnesses.

Buffalo residents joined local Dunkin' Donuts franchisees and representatives from the Red Cross to launch this year's program on Thursday with a blood drive at Dunkin' Donuts on Sheridan Drive in Tonawanda. During the blood drive, Buffalo-area resident Jen Usiak, who is the mother of a blood recipient, spoke about her experience and the overall importance of donating blood through the American Red Cross.

"We have lived through an unprecedented economic downturn in the past six years, but the support of Dunkin' Donuts has remained steadfast in their desire to help patients in the communities they serve," said Donna M. Morrissey, director of communications for the American Red Cross Blood Services - Northeast Division. "We are incredibly appreciative of Dunkin' Donuts for its ongoing dedication to our lifesaving mission through the 'Give a Pint, Get a Pound' campaign, which helps the Red Cross raise awareness of the need for blood and continue to meet the daily needs of area hospital patients."

"Dunkin' Donuts is proud to partner with the American Red Cross once again to provide our coffee as a gift to those who give blood," said Alisa LaPlante, field marketing manager for Dunkin' Donuts. "We encourage all eligible blood donors to give blood and help those in need in our communities."

Dunkin' Donuts and the Red Cross are thanking donors who support the community blood supply by rolling up their sleeves to give the gift of life. Since January is National Blood Donor month, it is a good time to thank blood donors for their generosity and encourage individuals to donate blood or platelets and help save a life on a regular basis. In addition, participating local Dunkin' Donuts restaurants are hosting blood drives throughout the month to collect blood for hospital patients in need. To donate blood during the month of January, call 1-800-RED CROSS (1-800-733-2767) or visit redcrossblood.org.

*Coupons are redeemable at participating Dunkin' Donuts locations. Coupons are non-transferrable and not redeemable for cash.

About:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, visit redcross.org or join the blog at http://blog.redcross.org.

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. For more information, visit www.DunkinDonuts.com.

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