The Buffalo Niagara Sales and Marketing Group hosts "Building a B2B Marketing Strategy Using LinkedIn," a luncheon seminar, on Wednesday, Jan. 9, 2013.
Registration begins at 11:30 a.m. The buffet lunch and presentation follow. The event will be held at the Millennium Hotel, 2040 Walden Ave., Cheektowaga.
The cost for non-members is $25 and $15 for members and students. Register by calling 716-662-2279 or online at www.bnsme.org.
"Building a B2B Marketing Strategy Using LinkedIn" will offer efficient LinkedIn techniques to achieve your business-to-business marketing goals. Presenter Dan Hanssel is a Buffalo native and University at Buffalo graduate. Hanssel has spent his career in B2B marketing, business development and strategic planning. Starting in the IT industry, he moved to the telecom sector where he grew GTE Airfone's sales from $37 million to $226 million.
Hanssel has managed many B2B demand generation programs and CRM implementations. Since joining LinkedIn in 2005, he has presented more than 100 seminars on LinkedIn and marketing strategy, training more than 2,000 professionals on using LinkedIn for sales, recruiting and personal branding. He launched DanHanssel.com in 2011 and delivers marketing strategy advice and social media training to companies in Western New York and other U.S. markets.
Since 1942, the Buffalo Niagara Sales and Marketing Executives have been devoted to professionalism in sales and marketing. BNSME provides a unique forum for Greater Niagara business leaders to further their professional and personal development through interaction with experts in sales and marketing by sharing ideas, best practices, knowledge and experience.