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Time Warner Cable announces launch of RLTV

by jmaloni
Thu, Nov 29th 2012 03:10 pm

Network is designed for the 50-plus audience

Time Warner Cable has added RLTV, the only cable network and online destination for adults ages 50 and up, to its digital TV tier on Channel 180. RLTV (www.rl.tv) offers a wide range of programming designed to engage, inform and resonate with a diverse audience of viewers 50-plus in areas including health and wellness, relationships, transformation, exploration, finance and political and public policy issues.

"Viewers who are 50-plus are seeking programming that reflects their lives and relates to their interests," said RLTV Senior Vice President of Affiliate Sales and Corporate Development Patrick Baldwin. "We thank Time Warner Cable for its support and are delighted that we can help them deliver relevant programming to this vital audience."

Generation 50-plus, the audience RLTV serves, is 100 million strong, including 80 million baby boomers, the last of whom turn 50 in 2014. It is this generation of knowledgeable and experienced adults that are redefining themselves as they continue to age, and are seeking relevant content to assist them on that journey.

RLTV's original programming includes:

•"Money Matters with Jean Chatzky," in which personal finance expert and "Today" finance editor Jean Chatzky offers relatable advice on how to manage money in today's complex economic environment;

•"Good Food, Good Deeds," the groundbreaking series hosted by Florence Henderson and produced in relationship with the Meals on Wheels Association of America that combines the excitement of a cook-off with the life-saving mission of one of America's most extraordinary philanthropic organizations; and

•"Fix America," a series of specials that addresses and helps to reshape critical issues facing Americans today, such as the debt and the deficit, senior hunger, and education.

More information about the services of Time Warner Cable is available at www.timewarnercable.com.

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