Louise Roe is new host of 'Fashion Star' on NBCby jmaloni
Glamour magazine's fashion editor at large takes over competition series 'Fashion Star' for second season
Specialty fashion retailer Express joins as a buyer for season two with world-class retailers Macy's and Saks Fifth Avenue Returning; groundbreaking reality competition series gives viewers the chance to purchase winning designs immediately after show airs
NBC has named TV host and fashion journalist Louise Roe (Glamour magazine's fashion editor-at-large) as the new host of its reality competition series "Fashion Star" for its second season. In addition, specialty fashion retailer Express joins the series as a buyer with world-class retailers Macy's and Saks Fifth Avenue continuing from the first season. Each week, the buyers' decisions to purchase designs can make or break the fashion careers of the show's contestants - and the winning designs become available immediately after the show.
Paul Telegdy, president of alternative and late night programming for NBC Entertainment, made the announcement.
"Louise Roe is the perfect fit for this fashion-forward show as we prepare for a second exciting season," Telegdy said. "She's savvy, brassy and opinionated, and she commands respect for her extensive knowledge of the newest styles that are just around the corner.
"We are also extremely pleased to be able to add Express as one of our fashion retailers this season. They are a pillar of the fashion retail community with more than 600 stores and billions in annual sales. Their addition to our team will enhance and complement our enormously talented all-star team."
"The team at 'Fashion Star' is thrilled to welcome Express to join our incredible retail partners Macy's and Saks in their pursuit of the next great fashion icon," said Ben Silverman, chairman and founder of Electus. "These incredible partners, along with Jessica Simpson, Nicole Richie and John Varvatos, make 'Fashion Star' a high-stakes, life-changing contest for the aspiring designers and a great entertainment experience for our viewers worldwide."
"'Fashion Star' is a brilliant concept and such a fantastic show - I can't wait to get started," Roe said. "This is absolutely a dream job for me and I'm thrilled to also be hosting the backstage drama for our Web series and even blogging for the show. I look forward to covering it all and getting every scoop and detail!"
"Fashion Star" won Best Branded Format at the FRAPA Format Awards this past week at MIPCOM. The series was nominated for a precedent-setting three awards at the annual convention - including Best Competition Reality Format, Best Brand-Driven Format and Best Multi-Platform Format. "Fashion Star" also took home Best Social Commerce or Marketing Program at the 2012 Social TV Awards.
As a TV presenter and fashion journalist, Roe hosts both the U.S. and U.K. versions of her makeover show "Plain Jane" (The CW network and MTV). Each week, she guides a shy wallflower through the daunting gauntlet of fashion, makeup, dating skills and facing their biggest fear. The series airs in 66 countries around the globe. In addition, Roe co-anchored ABC's live pre-Academy Awards show this year, co-hosted E!'s live coverage of the Royal Wedding, and for the second year in a row, will anchor MTV International's red-carpet coverage of the Movie Awards, VMAs and EMAs. Roe also fronts MTV's "Bullied," a campaign to stop bullying in schools across the globe.
Roe also pens monthly style columns for Men's Health UK and StylistPick, a successful online retailer for which she has designed a successful collection of shoes, jewelry and handbags. She launched her namesake clothing line for retail giant HSN, designed to flatter women's curves, no matter their shape or size.
Express is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20- to 30-year-old customer.
When it returns to NBC early next year, "Fashion Star" will resume its search for the next big brand in fashion. Each week, the show will begin with an exhilarating fashion show. Every show will be built around a weekly challenge that is designed to further develop and expand the designers' brands. Celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos will guide 12 designers through the weekly challenges - giving them a chance to win the multimillion-dollar prize of launching their collections in three of America's largest retailers.
At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores immediately after the program.