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London Olympics on NBC is most-watched television event in U.S. history

by jmaloni
Mon, Aug 13th 2012 05:45 pm

More than 219 million watch 2012 London Olympics, surpassing the 215 million from the 2008 Beijing Olympics

NBC's Olympic primetime averages 31.1 million viewers, the most-watched non-U.S. Summer Olympics in 36 years

In the end,219.4 million Americans watched the London Olympics on the networks of NBCUniversal, setting the record as the most-watched event in U.S. television history, surpassing the 2008 Beijing Olympics (215 million), according to data available Monday from The Nielsen Company.

NBCUniversal, presented its 13th Olympics, the most by any U.S. media company, with an unprecedented 5,535 hours of the 2012 London Olympics coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

  • With 219.4 million viewers, London Olympics is most-watched event in U.S. television history;

  • 31.0 million average viewership for closing ceremony is most-watched for a non-U.S. Summer Olympics in 36 Years - topping Beijing by 12 percent and Athens by 58 percent;

  • NBC averaged 31.1 million viewers over 17 nights in primetime, the most-watched non-U.S. Summer Olympics since the 1976 Montreal Olympics - topped Beijing by 12 percent and Athens by 26 percent;

  • The 17.5/30 national household rating over 17 nights in primetime ties the 1988 Seoul Olympics as the highest-rated non-U.S. Summer Olympics since the 1976 Montreal Olympics;

  • NBC Olympics Digital set multiple records with video streams, engagement time and page views - nearly 2 billion page views and 159 million video streams;

  • NBC Sports Network had its most-watched event ever and its six most-watched days ever;

  • Halo effect led to record ratings and significant growth for NBC News' "Today" and "Nightly News with Brian Williams";

  • London Olympics lifts ratings and viewership for NBC's affiliated stations and NBC-owned television stations;

  • Telemundo more than doubled its viewership from the 2008 Beijing Olympics;

  • Salt Lake City is top Olympic metered market for seventh straight Olympics;

  • Mountain Time Zone leads the way, followed by Pacific, Central and Eastern.

STEVE BURKE: CHIEF EXECUTIVE OFFICER, NBCUNIVERSAL:

"The London Olympics was a wonderful 17 days for NBCUniversal, exceeding all our expectations in viewership, digital consumption and revenue. Every part of our company contributed to our success, once again showing how effective we can be when we all get together to support a large project. This was the first Olympic Games for Comcast and the new NBCUniversal, and the first in history in which every minute of every event was available live. We are proud to have been part of the last two weeks, and we couldn't have asked for a better start to our long run of Olympic Games through 2020."

MARK LAZARUS: CHAIRMAN, NBC SPORTS GROUP:

"For 17 days, NBCUniversal has surrounded the American viewer with the London Olympics, which have now become the most-watched event in U.S. television history. There are thousands of dedicated and talented people in London and New York who take great pride in being part of these historic Games and this television milestone."

Below is a rundown of how London Olympics "halo effect" benefited the various divisions and dayparts of NBCUniversal:

BROADCAST

MOST WATCHED EVENTS IN U.S. TELEVSION HISTORY:

1.

London Olympics - 2012

219.4 million

NBC

2.

Beijing Olympics - 2008

215 million

NBC

3.

Atlanta Olympics - 1996

209 million

NBC

4.

Lillehammer Olympics - 1994

204 million

CBS

5.

Athens Olympics - 2004

203 million

NBC

6.

Seoul Olympics - 1988

194 million

NBC

7.

Barcelona Olympics - 1992

192 million

NBC

8.

Vancouver Olympics - 2010

190 million

NBC

9.

Salt Lake City Olympics - 2002

187 million

NBC

10.

Sydney Olympics - 2000

185 million

NBC

LONDON OLYMPICS IS MOST-WATCHED NON-U.S. SUMMER GAMES IN 36 YEARS:

  • The London Olympics has averaged 31.1 million viewers in primetime, and a household rating of 17.5, making it the most-watched and highest-rated (tying Seoul 1988) non-U.S. Summer Olympics since the Montreal Olympics in 1976.

  • The London Olympics average primetime viewership of 31.1 million viewers is 3.4 million more viewers and 12 percent higher than the Beijing Olympics (27.7 million) 6.5 million more viewers and 26 percent higher than the Athens Olympics (24.6 million).

  • Nine nights of the London Olympics have drawn more than 30 million viewers, topping the combined total from the 2008 Beijing Olympics (five) and 2004 Athens Olympics (two).

  • According to Nielsen live + same day data, the last primetime series to average 30 million viewers was the 2006 season of "American Idol."

AVERAGE VIEWERSHIP - NON-U.S. SUMMER OLYMPICS

London Olympics - 2012

31.1 million

NBC

Beijing Olympics - 2008

27.7 million

NBC

Barcelona Olympics - 1992

25.9 million

NBC

Seoul Olympics - 1988

25.3 million

NBC

Athens Olympics - 2004

24.6 million

NBC

Sydney Olympics - 2000

21.5 million

NBC

  • The London Olympics 17-night primetime household rating of 17.5/30 ties the 1988 Seoul Olympics as the highest-rated non-U.S. Summer Olympics since Montreal in 1976.

  • The 17.5/30 is 8 percent higher than Beijing (16.2/28), and 17 percent higher than Athens (15.0/26), the last European Summer Olympics.

CLOSING CEREMONY IS MOST-WATCHED AND HIGHEST-RATED IN 36 YEARS:

Sunday night's closing ceremony on NBC averaged 31.0 million viewers, the most-watched closing ceremony for a non-U.S. Summer Olympics in 36 years. The 31.0 million viewers is 12 percent more than the closing ceremony for Beijing (27.8 million) and 58 percent more than Athens (19.6 million).

The closing ceremony on NBC (8:30-10:58 p.m.) earned a 17.0/27 national household rating/share, up 10 percent from Beijing (15.5/25) and up 43 percent from Athens (11.9/20).

LONDON OLYMPICS DOMINANT AGAINST COMPETITION: With all 17 nights, the London Olympics stands as the most dominant Olympics in primetime vs. the three major competing broadcast networks in NBC records (1988 Calgary - now).

OLYMPICS ON NBC 30.5 million in strict primetime

Fox/CBS/ABC combined: 9.1 million (235 percent advantage)

CBS 4.0 million (663 percent advantage)

ABC 2.9 million (952 percent advantage)

Fox 2.2 million (1,286 percent advantage)

  • The London Olympics holds 8 of the top 10 most dominant nights in household ratings vs. the combined three major broadcast nets in the history of people meters; seven of the top 10 among viewers 2+ (excluding Super Bowls).

NBC'S WEEKDAY DAYTIME SHOW IS MOST-WATCHED IN HISTORY OF NON-U.S. SUMMER OLYMPICS: The London Olympics weekday daytime show, co-hosted by Al Michaels and Dan Patrick, has set numerous viewership records.

  • Average weekday viewership of 7.1 million for all 10 telecasts makes it the most-watched weekday daytime show of any non-U.S. Summer Olympics in history;

  • Every weekday daytime telecast from the London Olympics has topped the viewership of the comparable day in Beijing;

  • Average viewership is up 31 percent from the Beijing Olympics (5.4 million) and up 37 percent from the Athens Olympics (5.2 million), the last European Summer Olympics.

MOST WATCHED WEEKDAY DAYTIME SHOW (NON-U.S. SUMMER OLYMPICS):

1.

London - 2012

7.1 million

2.

Barcelona - 1992

5.9 million

3.

Seoul - 1988

5.5 million

4.

Beijing - 2008

5.4 million

5.

Athens - 2004

5.2 million

6.

Sydney - 2000

3.3 million

WEEKEND DAYTIME:

The six weekend afternoon telecasts on NBC averaged 12.1 million viewers, up 14 percent from the weekend afternoon coverage from Beijing (10.6 million), and up 27 percent from Athens (9.5 million).

The six weekend morning telecasts on NBC averaged 10.5 million viewers, up 31 percent from Beijing (8.0 million, five telecasts), and up 75 percent from Athens (6.0 million, three telecasts).

The five early morning weekend telecasts on NBC averaged 5.7 million viewers. There is no comparison to previous Olympics.

Other weekend coverage highlights:

  • The men's Team USA basketball gold medal game vs. Spain drew 12.5 million viewers, the most-watched gold medal basketball game since the 2000 Sydney Olympics (16.3 million), and more than double the viewership for the gold medal telecast from Beijing (6.0 million).

  • The live Serena Williams-Maria Sharapova gold medal match (Saturday, Aug. 4, 9 to 10:30 a.m.), which took place on Centre Court at Wimbledon with Williams winning 6-0, 6-1, NBC drew 7.9 million viewers.

  • The live men's tennis gold medal match (Sunday, Aug. 5, 9 to 11:30 a.m.) with Andy Murray defeating Roger Federer, a rematch of this year's Wimbledon final, drew 8.2 million viewers.

LATE NIGHT

  • The 15 late night programs drew 6.2 million viewers, an increase of 13 percent vs. Beijing Games (5.5 million), and 17 percent more than Athens (5.3 million). Best viewership for a non-U.S. Summer Olympics since the 1992 Barcelona Olympics (6.4 million).

TELEMUNDO:

As of Saturday's broadcast of the 2012 London Olympics, Telemundo Media, "the U.S. Home of the Olympic Games in Spanish," had more than doubled its audience from the 2008 Beijing Olympics among total viewers and adults 18-49. The Olympic Coverage, especially tailored to the Hispanic audience, had delivered a total cumulative viewership of 19.3 million total viewers, 29 percent more than the Beijing Olympics for the same period. Some highlights of the record-breaking broadcast include:

  • The widely anticipated "Great Golden Final" between Brazil and Mexico on Saturday, Aug. 11, at 10 a.m. ranked as the most-watched Olympic event in the history of the network, averaging 3.6 million total viewers, and ranked as the highest-rated delivery among all of Telemundo's weekend daytime soccer telecasts in the network's history.

  • Users are averaging 111.4 streaming minutes per viewer on the web and 94.3 streaming minutes per viewer on the app.

CABLE

During their Olympic broadcasts, the NBCUniversal cable networks (Bravo, CNBC, MSNBC, and NBCSN) reached more than 82.4 million viewers, 160 percent more than the 31.7 million the networks reached during comparable time periods a year ago.

  • Olympic coverage on the cable networks of NBCU averaged 716,000 average viewers, up 2 percent from Beijing through the same period, and up 34 percent from Athens.

NBC SPORTS NETWORK SETS VIEWERSHIP RECORDS DURING LONDON OLYMPICS

During the London Olympics, NBC Sports Network (NBCSN) set multiple viewership records:

  • Team USA women's gold medal soccer match is NBC Sports Network's most watched event in history with 4.350 million viewers.

  • Coverage of Team USA men's basketball on NBCSN averaged more than 2.6 million viewers (2.632), including a high of 3.330 million viewers for Team USA-Argentina group stage game (8/6).

  • NBCSN delivered its six most-watched days ever during the Olympics including its best day ever on Thursday, Aug. 9 (U.S. Women's Soccer gold medal). Eleven of the top 12 days in NBCSN's history have come during the Olympics.

  • During the Olympics, NBCSN has ranked as the No. 5 most-watched cable network during the 6 a.m. to 8 p.m. time period and No. 1 among Adults 18-49 and Adults 25-54. (Viewership ranks behind only Disney, Nick, Cartoon, and Fox News).

  • The London Olympics are the most-watched event ever on NBCSN with 48.9 million total viewers (through Thursday, Aug. 9).

  • Olympic coverage helped lift the MLS on NBCSN to deliver its two most-watched games to date on NBCSN (Dallas/Portland, 8/5: 405,000 viewers; LA/Dallas 7/28: 392,000 viewers).

NBC SPORTS NETWORK'S MOST-WATCHED OLYMPIC EVENTS:

Date

Event

Detail

Viewers

8/9/12

USA Women's Soccer

Gold Medal vs. Japan

4.35 million

8/6/12

USA Men's Basketball

Group Match vs. Argentina

3.33 million

7/28/12

Rowing

First Saturday 7P-8P

3.14 million

8/9/12

Wrestling

Following Women's Soccer Gold Medal

3.10 million

8/8/12

USA Men's Basketball

Quarter Final vs. Australia

3.09 million

8/6/12

USA Women's Soccer

Semi Final vs. Canada

2.92 million

8/10/12

USA Men's Basketball

Semi Final vs. Argentina

2.82 million

7/29/12

USA Men's Basketball

Group Match vs. France

2.65 million

7/28/12

USA Women's Soccer

Group Match vs. Columbia

2.48 million

8/2/12

USA Men's Basketball

Group Match vs. Nigeria

2.32 million

CNBC:

The home of Olympic Boxing, CNBC averaged 449,000 viewers for its 5 to 8 p.m. Olympic coverage, its best weeks in the time period since the week of Feb. 22, 2010 (Vancouver Olympics).

BRAVO:

The home of Olympic tennis averaged a 0.36 household rating and 484,000 viewers throughout the Olympics.

  • Versus comparable dayparts in the prior four weeks, Bravo's Tennis coverage was up 107 percent in household ratings and up 124 percent among total viewers.

MSNBC:

During the London Olympics, MSNBC had two days with more than one million viewers, first time achieved by MSNBC in its four Summer Olympics.

  • Sat. 7/28, 1,133 million viewers

  • Sun. 7/29, 1,074 million viewers

  • The highest rated day from Beijing was 8/13/08 at 951,000

NBC OLYMPICS DIGITAL

For the first time ever, NBC Olympics.com live streamed every competition as well as the closing ceremony. In all, the site streamed more than 3,500 total programming hours, including the awarding of all 302 medals. In addition, NBC Olympics provided two new apps for the 2012 London Olympics. The NBC Olympics Live Extra app live streamed every athletic competition and provided multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). The NBC Olympics app served as the home for everything else Olympics, including short-form highlights, event schedules, TV and online listings, results, athlete profiles, columns and the new "Primetime Companion" feature.

During the 17 days of the London Olympics, NBCOlympics.com, the mobile site and the apps delivered unprecedented traffic, consumption and engagement.

TV EVERYWHERE

  • Cable, satellite and telco customers have verified 9.9 million devices either on NBCOlympics.com or on the NBC Olympics Live Extra app.

    • This is believed to be the most device verifications ever for a single event in TV everywhere history.

    • There are approximately 100 million cable, satellite and telco homes in the U.S.

TOTAL VIDEO STREAMS

  • 159.3 million, more than double the entire Beijing Olympics (75.5 million).

  • 20.4 million hours of total video streamed, more than double the entire Beijing Olympics (9.9 million).

LIVE VIDEO STREAMS

  • 64.4 million, 353 percent more than Beijing (14.0 million streams)

  • 13.6 million hours of live video has been streamed, 340 percent more than Beijing (4.0 million hours)

  • Users are averaging 111.4 live streaming minutes per viewer on the web and 94.3 live streaming minutes per viewer on the app

MOBILE/TABLET APPS

  • The NBC Olympics Live Extra and NBC Olympics apps were downloaded more than 8 million times

  • The NBC Olympics Live Extra is believed to be the most downloaded "event-specific" app in Apple store history

  • 63 percent of live streams were viewed on the Web, 37 percent in the Live Extra App

  • 70 percent of total video streams were viewed on the Web, 30 percent in the two apps

UNIQUE USERS


London 2012

Beijing 2008

NBCOlympics.com computer

57.1 million

51.8 million

NBCOlympics.com mobile website

10.1 million

6.5 million

NBC Olympics Live Extra app

11.2 million

NA

NBC Olympics app

3.7 million

NA

PAGE VIEWS

  • 1.9 billion across NBCOlympics.com on computer, mobile and tablet, and both apps, 650 million more than Beijing (1.25 billion)

  • Users are spending an average of 30 minutes per visit to NBCOlympics.com, up from 12.3 minutes during the Beijing Olympics

MOST-WATCHED OLYMPIC LIVE STREAMS





LIVE

DATE

GAMES

VIDEO CLIP

VIDEO SPORT

STREAMS

08/09/12

London

Team USA women's soccer wins Gold*

Soccer

1,467,465

07/31/12

London

Team USA Women's Gymnastics wins Gold*

Gymnastics

1,462,834

08/05/12

London

Usain Bolt wins 100 Meter Gold

Track & Field

1,288,941

08/02/12

London

Michael Phelps wins 200IM Gold

Swimming

1,192,812

08/02/12

London

Gabby Douglas wins Women's All-Around Gold*

Gymnastics

1,096,319

07/30/12

London

Men's Gymnastics Team Gold Medal Final*

Gymnastics

1,067,679

08/06/12

London

Team USA women's soccer semifinal*

Soccer

1,047,733

07/31/12

London

Team USA Men's Swimming wins 4x200 Gold*

Swimming

1,010,416

07/28/12

London

Ryan Lochte wins 400IM Gold*

Swimming

891,819

07/29/12

London

Team USA Men's Swimming earns 4x100 Silver*

Swimming

823,194

(*Streamed only to cable, satellite and telco customers who verified their accounts)

MOST-CLICKED ATHLETES

Gabby Douglas - The women's gymnastics all-around gold medalist who also won gold as a member of Team USA - was by far the "Most Clicked Athlete" on NBC Olympics.com with 23.4 million views, nearly 10 million more than fellow gymnast McKayla Maroney. Following are the Top 10 "Most Clicked Athletes" for the 17 days of the London Olympics on NBCOlympics.com:

ATHLETES

SPORT, COUNTRY

VIEWS

Gabby Douglas

Gymnast, USA

23,427,579

McKayla Maroney

Gymnast, USA

14,119,945

Usain Bolt

Track & Field, Jamaica

12,922,670

Michael Phelps

Swimmer, USA

7,997,617

Misty May-Treanor

Beach Volleyball, USA

7,638,830

Jordyn Wieber

Gymnast, USA

6,645,748

Alex Morgan

Soccer, USA

6,532,436

Aly Raisman

Gymnast, USA

5,914,297

Feck Stephan

Diver, Germany

3,799,552

Jen Kessy

Beach Volleyball, USA

3,537,464

NOTE: All data for NBCOlympics.com and NBC Olympics Mobile is provided by Omniture.

AFFILIATES

OLYMPICS LIFTS NBC AFFILIATES; NO. 1 IN ALL 56 METERED MARKETS:

  • The Olympics have helped to boost NBC's affiliated stations. For the 17 days of the Olympics (July 27-Aug. 12), NBC affiliates were the No. 1 station in their market in all of the 56 metered markets.

  • Local newscasts on NBC affiliates saw major increases, Within the metered markets, the household rating for Monday-Friday local newscasts grew compared to the July 2012 sweeps period

    • Morning (5-7 a.m.) up 53 percent

    • Evening (5-7:30 p.m.) up 59 percent

    • Late (11 p.m. /12 a.m) up 84 percent

  • In addition, within the 25 local people meter markets the late newscasts more than doubled their 25-54 delivery despite the hour later start.

ACCESS HOLLYWOOD:

  • During the London Olympics, "Access Hollywood's" 2.7 national household rating is the best week since the week of 1/28/08 (235-week high).

  • "Access Hollywood" is up 50 percent (2.7 vs. 1.8) vs. the prior week and 69 percent (2.7 vs. 1.6) vs. the same week last year.

  • "Access Hollywood" is up 23 percent (2.7 vs. 2.2) vs. the first week of the Beijing Olympics and up 4 percent (2.7 vs. 2.6) vs. the first week of the Athens Olympics.

OLYMPIC ZONE:

  • The 6.4 average Monday-Friday household rating for "Olympic Zone" was double what the 42 stations carrying it in the metered markets averaged in the time period the prior four weeks.

  • 38 of the 42 markets saw improvement in the time period.

NBC OWNED TELEVISION STATIONS:

Through Saturday, Aug. 11, NBC's 2012 London Olympic games have won their time period across 99.5 percent of all quarter-hours during primetime (2,617 of 2,630 QH's); and beat the combined competition across 96 percent of all quarter-hours during primetime (2,536 of 2,630 QH's across the NBC-owned television stations).

  • During the 2012 London Olympic Games, the NBC local late newscasts averaged a 7.9 household rating and a 4.6 among adults 25-54 across the NBC-owned television stations; more than doubling the recent July 2012 sweep average (3.5 household rating and 1.5 for adults 25-54); and nearly beating the combined late news competition as well (8.4 household rating and 3.3 for adults 25-54).

  • NBC's "Olympic Zone" show averaged an impressive 5.9 RHH / 2.9 RA25-54 across the NBC-owned television stations. NBC's "Olympic Zone" beat nearly all primetime programming on the competition as well.

NBC NEWS

"TODAY" SHOW: OLYMPICS BOOST "TODAY" RATINGS:

For the first week of the London Games, "Today" posted its biggest total viewer audience since the week of Nov. 7, 2011, while posting its largest advantage over "GMA" since the week of Feb. 22, 2010 (second week of Vancouver Winter Olympics). During that week, on Friday, Aug. 3, "Today" posted its biggest single-day gap over "GMA" since Aug. 21, 2008 (second week of Beijing Summer Olympics). "Today" also had its best key demo A25-54 advantage over "GMA" in a year and a half.

  • Compared to the same week-over-week lift that "Today" gained in Beijing, "Today's" first week in London increased by 8 percentage points (from 31 to 39 percent). "Today's" week-to-week gains during its first week at the London Olympics outperformed similar week-one growth for both Beijing (2008) and Athens (2004).

  • For the second week of the London Games, according to Nielsen national fast program ratings for Monday, Aug. 6, through Thursday, Aug. 9, "Today" has grown its total viewer advantage over "GMA" versus the first week of the Games. Compared to the same week-over-week lift that "Today" experienced in Beijing, "Today's" second week in London has increased its advantage gap over "GMA" by 12 percentage points.

"NBC NIGHTLY NEWS" LIVE FROM LONDON DELIVERS RECORD RATINGS:

"NBC Nightly News with Brian Williams" posted historic ratings during the London Olympics, including: the best-ever total viewer advantage over the competition; the best-ever A25-54 advantage over ABC; larger audiences than comparable weeks in Beijing and Athens; wider advantages over ABC compared to last two summer Olympics.

Friday, the night of opening ceremony, as Brian Williams anchored from London:

  • Nightly averaged 9.213 million viewers, up 16 percent (+1.270 million) in total viewers versus its delivery on the comparable opening ceremony night in Beijing (Friday 8/8/08, 7.943 million viewers).

Sunday, July 29, "NBC Nightly News," as Brian Williams anchored from London:

  • "Nightly" delivered 14.469 million total viewers, its best total viewer delivery since Feb. 12, 2006 (Torino Winter Olympic Games), and best total viewer advantage over "World News Sunday" since Aug. 10, 2008 (Beijing Olympics).

For the first full week of the London Olympics (Monday, July 30 to Friday, Aug. 3):

  • "Nightly" delivered 10.849 million total viewers, its best-ever total viewer advantage over both "ABC World News" and "CBS Evening News" (since at least the start of People Meters in Sept. '87).

  • Versus the comparable time of the 2008 Beijing Olympics and the 2004 Athens Olympics, "Nightly" posted increases in both total viewers and in its total viewer advantage over ABC.

  • "Nightly" averaged 3.346 million A25-54 (000) viewers, beating "World News" by +1,612,000 viewers, the best-ever viewer advantage (since at least the start of People Meters). In addition, "Nightly" beat "CBS Evening News" by +1,722,00 viewers, its best advantage since the week of March 31, 2003.

FINAL 17-DAY LONDON OLYMPICS PRIMETIME METERED MARKET AVERAGE (ALL 56 METERED MARKETS):

1. Salt Lake City

25.0/45

2. Kansas City

22.5/37

3. Milwaukee

22.3/37

4. Denver

22.1/42

5. Columbus, OH

21.9/36

6. Norfolk

21.2/33

7. Indianapolis

20.9/36

T8. San Diego

20.8/37

T8. West Palm Beach

20.8/34

10. Richmond

20.6/33

11. Albuquerque-Santa Fe

20.3/34

12. Portland, OR

20.0/41

13. Minneapolis-St. Paul

19.9/38

14. Oklahoma City

19.8/32

T15. Atlanta

19.7/32

T15. Austin

19.7/35

T17. San Francisco

19.6/39

T17. Washington, D.C.

19.6/36

T17. Sacramento

19.6/37

T20. Nashville

19.4/30

T20. Ft. Myers

19.4/35

22. St. Louis

19.0/32

23. Los Angeles

18.8/35

24. New Orleans

18.5/27

25. Greensboro-High Point

18.4/29

T26. New York

18.2/31

T26. Chicago

18.2/32

T26. Phoenix

18.2/31

T26. Knoxville

18.2/29

T26. Tulsa

18.2/29

T31. Cleveland

18.1/30

T31. Jacksonville

18.1/29

T33. Seattle-Tacoma

17.9/36

T33. Louisville

17.9/30

35. Orlando-Daytona Beach

17.8/31

36. Cincinnati

17.7/30

37. Philadelphia

17.6/29

38. Dallas-Ft. Worth

17.4/31

T39. Detroit

17.3/29

T39. San Antonio

17.3/27

41. Memphis

17.2/26

42. Baltimore

17.1/28

43. Pittsburgh

16.9/29

44. Boston

16.8/31

T45. Houston

16.7/29

T45. Hartford-New Haven

16.7/28

T47. Birmingham

16.6/25

T47. Buffalo

16.6/29

49. Las Vegas

16.5/28

50. Greenville-Spartanburg

16.2/26

51. Miami-Ft. Lauderdale

16.1/27

T52. Tampa-St. Petersburg

15.8/29

T52. Providence-New Bedford, RI

15.8/27

T52. Dayton

15.8/26

55. Raleigh-Durham

14.9/24

56. Charlotte

13.9/24

LONDON OLYMPICS RATING BY TIME ZONE:

Mountain

20.3/36

Pacific

19.1/36

Central

18.6/31

Eastern

17.8/30

 

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