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31.3 million average viewership on NBC Sunday night is best for middle Sunday of any non-U.S. Summer Olympics in 36 years

by jmaloni
Mon, Aug 6th 2012 05:05 pm

Andy Murray-Roger Federer gold medal match draws 8.2 million viewers

Sunday night's primetime coverage of the London Olympics on NBC drew an average of 31.3 million viewers, the ninth time in 10 nights that the average viewership for the London Olympics surpassed the Beijing Olympics. This marks the seventh night with at least 30 million viewers, equaling the combined total of the 2008 Beijing Olympics (five nights) and the 2004 Athens Olympics (two nights).

Sunday night's coverage, which featured Usain Bolt winning his second consecutive gold medal in the 100 meters, and Carmelita Jeter taking the gold medal in the 400 meters, drew 31.3 million viewers, the best for a middle Sunday for a non-U.S. Summer Olympics since the Montreal Olympics in 1976 (35.0 million).

•Sunday night's viewership is up 15 percent from the comparable night at the Beijing Olympics (27.2 million) and up 20 percent from the comparable night at the Athens Olympics (26.0 million).

Sunday night's primetime coverage on NBC (7:30-11:29 p.m.) earned a 17.5/29 national rating/share, 9 percent higher than the comparable night from Beijing (16.0/27), and 11 percent higher than the comparable night from Athens (15.8/28), the last European Olympics.

FIRST 10 DAYS - BEST VIEWERSHIP AND HOUSEHOLD RATING FOR NON-U.S. SUMMER GAMES IN 36 YEARS:

Through the first 10 days, the London Olympics has averaged 33.6 million viewers in primetime, and a household rating of 18.8/32, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Olympics in 1976.

•The 10-day average primetime viewership of 33.6 million viewers is 3.7 million more viewers than the first 10 nights from Beijing (29.9 million) and 7.4 million more than the first 10 nights from Athens (26.2 million).

•The 10-night average household rating of 18.8/32 is 9 percent higher than the first 10 nights from Beijing (17.3/30), and 19 percent higher than the first 10 nights from Athens (15.8/28), the last European Summer Olympics.

ANDY MURRAY-ROGER FEDERER GOLD MEDAL MATCH DRAWS 8.2 MILLION VIEWERS:

NBC's daytime show, which aired live across the country, featured Andy Murray defeating Roger Federer to win an Olympic gold medal on Centre Court at Wimbledon.

The live gold medal match (9-11:30 a.m.), which was a rematch of this year's Wimbledon final, drew 8.2 million viewers and had a household rating of 5.5/17.

HIGHEST RATED BY TIME ZONE (THROUGH 10 DAYS):

Mountain

22.0/38

Pacific

20.4/39

Central

20.2/34

Eastern

19.3/33

10-DAY METERED MARKET AVERAGE:

1. Salt Lake City

26.8/47

2. Milwaukee

24.7/41

3. Kansas City

24.4/41

4. Denver

24.0/45

5. Columbus

23.6/39

6. Norfolk

23.5/36

7. Indianapolis

23.0/39

8. San Diego

22.9/41

9. Richmond

22.3/36

10. West Palm Beach

22.2/37

11. Albuquerque

21.8/36

T12. Washington, D.C.

21.6/39

T12. Minneapolis

21.6/41

T14. Austin

21.3/38

T14. Oklahoma City

21.3/34

16. Ft. Myers

21.2/38

T17. Portland

21.1/43

T17. Nashville

21.1/33

19. Sacramento

21.0/39

T20. St. Louis

20.9/35

T20. Atlanta

20.9/34

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, visit NBCOlympics.com.

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