NBC Olympics, a division of NBC Universal, will offer U.S. viewers unprecedented digital and social media Olympics coverage when the Games of the XXX Olympiad commence Friday in London.
For the first time ever, NBC Olympics.com will live stream every athletic event and sport. In all, the site will stream more than 3,500 total programming hours, including the awarding of all 302 medals, and the four NBCU cable channels that are airing the Olympics (NBC Sports Network, MSNBC, CNBC and Bravo). The site will also feature the debut of the Gold Zone, an exclusive video channel offering viewers whip-around coverage of the Games' most compelling live events.
In addition, NBC Olympics has developed two new apps for the 2012 London Olympics. The NBC Olympics Live Extra app will live stream every athletic competition, each Olympic cable channel and provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). The vast majority of content will only be available to authenticated cable, satellite or telco customers.
The NBC Olympics app will be the home for everything else Olympics, including short-form highlights, event schedules, TV and online listings, results, athlete profiles, columns and the new Primetime Companion feature.
NBC Olympics has also partnered with Facebook, Twitter, YouTube and Shazam to extend its coverage onto these popular social media platforms for the 2012 London Olympics. The social media partnerships allow the NBC Sports Group to communicate directly with fans of the Olympics and celebrate the Games with viewers in new and unique ways.