The result of "Make a Muscle, Make a Difference" campaign
Campaign raises more than $10,000 in Western New York for MDA Buffalo District
Dunkin' Donuts has announced the results of a 10-day collection campaign across upstate New York to support the fight against muscular dystrophy, ALS and related diseases by presenting the Muscular Dystrophy Association with a donation of $112,867. Of the total donation, Dunkin' Donuts locations in Western New York collected $10,648 for the MDA Buffalo District, which will be primarily used to support the organization's youth summer camp.
The donation is the result of the "Make a Muscle, Make a Difference" campaign spearheaded by Dunkin' Donuts franchisees across upstate New York in partnership with their guests. From April 8 through April 18, guests who elected to contribute $1 to the MDA at participating Dunkin' Donuts locations received a paper donut icon bearing the MDA logo, which could be displayed with the customer's name on the wall of participating restaurants.
"Dunkin' Donuts is thrilled to announce a donation that will support the critical efforts and innovative programs of the MDA, which works to enhance the lives of people affected by muscular dystrophy and related muscle diseases," said Dunkin' Donuts Upstate New York Field Marketing Manager Eric Stensland. "It's been an honor to utilize our vast network and the generosity of our guests to help support this outstanding organization that is so important to our community."
All contributions generated from the campaign will support the MDA's comprehensive services program for families, including youth summer camps, medical equipment, clinics and support groups; as well as the association's research efforts to find a cure for neuromuscular diseases.
"We are fortunate to have found such a dedicated community partner in Dunkin' Donuts and are grateful for the support that Dunkin' Donuts and its franchisees have provided the MDA," said MDA Fundraising Coordinator Genevieve Lizotte. "Community donations are vital to our work. The generosity of Dunkin' Donuts and its customers will allow us to continue to provide life-enhancing services and programs to thousands of individuals affected by neuromuscular diseases."
The Muscular Dystrophy Association is the non-profit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The association also provides comprehensive health care and support services, advocacy and education.
For more information, visit www.mda.org and follow MDA on Facebook (facebook.com/MDANational) and Twitter (@MDAnews).
For more information on the popular doughnut shop, visit www.DunkinDonuts.com.