Once again, USA is putting the fate of its opening title sequence into the hands of its devoted fanbase. Recognizing how much "Burn Notice" has evolved over the past seven years, USA Network and the show's creator, Matt Nix, realized the opening title sequence was due for an update. USA will enable fans to view and vote for one of two new opening titles online and on Facebook, and then make their case for their choice using #BNFanVote on its social conversation aggregator, USA Character Chatter. The winning treatment will be revealed as Michael Westen (Jeffrey Donovan) embarks on a mission to save Fiona (Gabrielle Anwar) from federal custody as the sixth season of "Burn Notice" starts on Thursday, June 14, at 9/8c.
"As fans are our most important stakeholders, we love when we can actively engage them in our creative process," said Alexandra Shapiro, USA's executive vice president, brand marketing and digital. "Integral to our ongoing social strategy is the ability to not only listen, but hear what our fans are saying -- their preferences are increasingly informing how we develop, program and go to market."
By going to www.BurnNoticeFanVote.com or the "Burn Notice" Facebook page, http://facebook.com/burnnotice, fans can view video of both sequences and register their vote starting Wednesday, May 9, through Wednesday, May 23, at noon ET. They can also share their preferences through USA Character Chatter (www.characterchatter.com), which harnesses and amplifies the social buzz around the series by funneling in real-time a feed of text, images, and video from all social streams including Facebook, Twitter, Flickr and YouTube. The network will drive fans to vote via on-air snipes, as well as information on the "Burn Notice" website, and call-outs on social outlets including Facebook and Twitter.
"I'm thrilled to share the creative process with our fans, who have been an integral part of 'Burn Notice' - from our comic book to their interaction with the show talent on Character Chatter," Nix said. "I look forward to connecting with them as we decide between the new main title sequences, one reflecting the current style and the other taking an entirely new approach. It's a very exciting start to an action-packed sixth season."
Last season left Michael in turmoil after his long-time on-again/off-again girlfriend and love of his life, Fiona Glennane (Gabrielle Anwar), turned herself in to the FBI on charges of terrorism in order to save him from an extreme case of blackmail. With Fiona in federal custody, Michael's emotions and nerves hit maximum capacity as he and his crew, ex-navy seal Sam Axe (Bruce Campbell) and burned counterintelligence expert Jesse Porter (Coby Bell), must band together to hunt down Anson (guest star Jere Burns) and rescue Fiona. Meanwhile, Michael's mother, Madeline (two-time Emmy Award-winner Sharon Gless), remains the no-nonsense voice of reason for the gang. Exciting guest stars this season include John C. McGinley, Lauren Stamile, Seth Peterson, Kristanna Loken and Faran Tahir.