Longwoods International study illuminates Buffalo Niagara's strengths and opportunities
This past winter, Visit Buffalo Niagara and the Niagara Tourism & Convention Corp. engaged Longwoods International, a world leader in tourism marketing research, to conduct a study on Buffalo/Niagara as a shopping destination for Canadians.
Longwoods International Senior Vice President and Director of Research Michael Erdman presented the results of the research Monday, during a pair of events at the WNED Studios in Buffalo and the Niagara Falls Conference and Events Center in Niagara Falls.
The research was designed to capture the following strategic information on the Ontario market:
Demographics of Canadian shoppers in Buffalo Niagara:
Behavioral characteristics and impressions:
Report Conclusions and Recommendations:
"We've always known that Canadian shoppers play a tremendously important role in Buffalo Niagara's economy," said Dottie Gallagher-Cohen, president and CEO of Visit Buffalo Niagara. "This study gives us a thorough understanding of their demographics, behaviors and motivators; illuminates Buffalo Niagara's strengths and opportunities; and provides a clear roadmap for a targeted marketing and public relations plan across the border, which will improve our image and increase visitation and spending."
"It's no surprise that the Southern Ontario shopper is a vital character in our marketing landscape," said John Percy, president and CEO of NTCC. "This survey allows us to have a deeper knowledge of the Canadian shopper's interests, which will be important as we undertake more projects and see more development in Niagara USA, making the link to the tourism and hospitality industry even stronger."
In addition to Visit Buffalo Niagara and the NTCC, The Buffalo News, Seneca Niagara Casino, Eastern Hills Mall and Fashion Outlets of Niagara Falls, USA provided support for the study.
The mission of the Niagara Tourism & Convention Corp. is to expand the economic prosperity of the Niagara USA communities by generating individual and group visitation.
Visit Buffalo Niagara sells and markets our assets and attractions to visitors outside of the Buffalo Niagara region as a convention, tourism and leisure destination for the economic benefit of the community.
Established in 1978 as a market research consultancy, Longwoods International is a respected leader in brand strategy and ROI research. With offices in Toronto and New York City, Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe and the Pacific Rim.