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ABC's Academy Awards broadcast draws 2nd-biggest audience since 2007

by jmaloni
Mon, Feb 27th 2012 05:55 pm

ABC's "Oscar Sunday" programming reaches an estimated 76 million unique television viewers across the U.S.

The 84th Annual Academy Awards (8:30 to 11:24 p.m.)

ABC's broadcast of the 84th Annual Academy Awards attracted an average audience of 39.3 million Total Viewers and posted an 11.7 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The 2012 "Oscars" stand as ABC's most-watched telecast in two years - since 2010.

•Surging year to year by 1.4 million viewers (39.3 million vs. 37.9 million) and outdrawing three of its past four telecasts, the Academy Awards attracted its second-largest audience since 2007. In addition, the Oscar telecast retained 100 percent of its year-ago Fast National Adult 18-49 rating (11.7 rating) and increased its delivery among Women 18-49 (14.1 rating vs. 13.9 rating).

•With the "Oscar's Red Carpet Live" pre-show, the Academy Awards telecast and "Jimmy Kimmel Live: After the Academy Awards," ABC's Oscar programming on Sunday reached an estimated 76.0 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching six minutes or more during the broadcast.

•Across TV and digital platforms, audiences consumed more than 8.5 billion minutes of ABC's Academy Awards-themed programming on "Oscar Sunday" (cumulative number of minutes viewed across platforms of ABC's "Oscar" programming on Feb. 26).

Online: Oscar.com and "Oscar App"

Oscar.com and the "Oscar App" experienced tremendous year-over-year growth. The number of visitors to Oscar.com since the nomination announcement (10.2 million) surged 42 percent over 2011, and the "Oscar App" was downloaded 370,000 times, an incredible 1,154 percent jump over 2011. On "Oscar Sunday" alone, 4 million people visited Oscar.com or used an "Oscar App."

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