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MAC Cosmetics takes on another exciting season at New York Fashion Week

by niagarau
Tue, Feb 21st 2012 10:50 am

As the A/W 2012 season commences in New York, MAC Cosmetics' team of international artists and creative masterminds was in position for an unforgettable season of makeup artistry. Opening their makeup kits at Lincoln Center, Milk Studios and other venues throughout the city, inspiration flowed, technique and artistry was admired, and cutting edge trends were set.

MAC, the original brand that went backstage nearly 20 years ago, yet again worked alongside New York's most influential designers and makeup artists, which helped to bring its vision to life. On Feb. 9, more than 300 MAC artists created flawless looks for more than 85 shows and presentations including: Jason Wu, Proenza Schouler, Altuzarra, Prabal Gurung, Diane von Furstenberg, Carolina Herrera, Donna Karan New York, Alexander Wang, Peter Som, Richard Chai, Suno, Tommy Hilfiger and many others.

Each year, MAC Cosmetics participates in 23 Fashion Week events and approximately 850 shows around the world, including New York, London, Milan, Paris, Sydney, Copenhagen, Athens, Moscow, Berlin, Delhi, Istanbul, Barcelona, Mexico City, Dubai, Johannesburg, New Zealand, Auckland, Toronto, Tokyo, Sao Paulo, Paris Couture, Milan Menswear and Paris Menswear.

John Demsey, group president of The Estee Lauder Companies, said, "This season MAC will continue to provide backstage makeup artistry, and product support for over 85 designers in New York alone. Our support of both established and emerging designers extends beyond backstage and the runway: we champion these designers 52 weeks a year."  

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