Falls Street to be renamed for holiday season

NIAGARA FALLS WILL RENAME OLD FALLS STREET AS

"ST. NICK LANE" FOR THE HOLIDAYS - in the heart of

Niagara Holiday Market

NCCC Attraction, "Claus and Co." Opens To Give One-Of-A-Kind Destination For Children To Meet Santa; Features Spectacular Culinary Designs

Niagara Falls Mayor Paul Dyster and NCCC President

Dr. James Klyczek Will Be Joined By Santa

When:                         Monday, December 5, 2011

                                                1230 PM

Where:                        Historic Old Falls Street & Rainbow Boulevard

                                    Adjacent to Blue Cross Blue Shield Ice Rink

What:                          Ceremony to temporarily "name" Old Falls Street and

Insider's tour of Claus and Co

 "The warm response of the community and continued momentum of the Market experience were enjoyed through another great weekend," explained Mark Rivers, the event organizer.  "We're so grateful for the response.  This new NCCC destination, in particular, is really remarkable and, represents the next wave of new attractions and events that are added each week to our offering.  Later in the week, we'll welcome Elisabeth von Trapp of the Sound of Music family and, more merchants and great products are coming, too."

Debuting in November, 2011, the Niagara Holiday Market is the largest European-style holiday market and festival in the U.S. Operating from Black Friday (day after Thanksgiving) thru New Year's Day, the Market will feature retail shopping, live entertainment, community events, ice-skating and other winter activities with an international flavor. The event is taking place along Old Falls Street in downtown Niagara Falls, adjacent to one of the wonders of the world. The project is spearheaded by Brix and Company, in a public-private partnership with USA Niagara (a State of New York economic development agency), the City of Niagara Falls and a host of corporate marketing partners.