Calling all expectant moms: Today, the Million Moms Challenge, in collaboration with ABC News, the United Nations Foundation, Disney Baby and Anne Geddes, launched "Imagine Me & You," a photo contest to win a trip for two adults, plus baby, to Australia for a photo shoot with world-renowned photographer Geddes.
The contest, which was announced on "Good Morning America," (Watch here) is designed to celebrate the universal dream that mothers everywhere have for healthy, happy babies who will grow to reach their full potential. To enter the contest, expectant moms in their third trimester can upload a picture of their "baby bump" on www.Facebook.com/millionmomschallenge, along with an original, creative message written on their bellies capturing their wishes and dreams for life with their little one.
America will vote on the images from Dec. 6-15. The three finalists will be announced on Dec. 16. Geddes will personally select the grand-prize winner in January, and will shoot a rare private portrait of the winning mom and newborn in her Sydney, Australia, studio.
"To illustrate the importance of love and family in the earliest stages of life is a message that I stand behind and feel privileged to experience every day," said Geddes, who has made a commitment to the United Nations' "Every Woman Every Child" effort to raise awareness about the need to improve the health of women and children in the developing world. "That is why I am proud to be a part of the Million Moms Challenge 'Imagine Me & You' contest."
Realizing that a healthier tomorrow for the world starts with healthy moms and babies today, the Million Moms Challenge engages millions of Americans with millions of moms in developing countries around issues that affect pregnancy, childbirth and children's health.
"Mothers around the world look forward to sharing special moments with their babies," noted Kathy Calvin, CEO of the United Nations Foundation. "But in developing countries, up to 1.5 million newborns die within the first 24 hours -- and most of these lives could have been saved with better health care. This contest will highlight those precious milestones in life that partners like the United Nations and the [email protected]' campaign will help make a reality for mothers and children around the world."
"There is so much we can do together -- so many simple ways for us all to link arms to help every mother and child have a chance to lead a healthy life," said Diane Sawyer, anchor of "ABC World News." Sawyer will anchor a primetime special on maternal/newborn health that will air Dec. 16 on "20/20."
Disney Baby, a new brand from Disney Consumer Products, which provides parents with the essentials they need to bond with baby at every stage, is pledging to donate $50,000 to several of the largest NGOs helping moms and babies throughout the world. Each semi-finalist will receive a gift basket of Disney Baby merchandise valued at $500. Finalists will also win a year's worth of Huggies brand diapers.
"Our goal with Disney Baby is to help moms create magical moments with their babies right from the start. We're excited to join the Million Moms Challenge, to share those moments with America, and generate awareness for such a great cause," said Jessi Dunne, executive vice president of Disney Moms and Babies for Disney Consumer Products.
Submissions for "Imagine Me & You" are open from now until 11:59 p.m. ET on Sunday, Dec. 4. Expectant moms in the U.S. can upload pictures on www.Facebook.com/millionmomschallenge.
To get involved in the conversation about healthy moms and babies around the world, follow @AMillionMoms on Twitter and use the hashtag #AMillionMoms.