Pepsi, the premier partner of "The X Factor," announced today that the winner(s) of the singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI in February 2012.
"The X Factor" winner(s) will join other pop music legends such as Michael Jackson, Madonna and Justin Timberlake by starring in a Pepsi commercial. Pepsi has long been an advertiser on the Super Bowl broadcast, and its Pepsi MAX brand is currently the official soft drink of the NFL. Last year's Super Bowl was the most-watched television program in U.S. history with an average of 111 million viewers.
"For decades, Pepsi has put musical talent in its commercials on T.V.'s biggest stage - the Super Bowl," said Frank Cooper, chief consumer engagement officer of PepsiCo Americas Beverages. "Pepsi has a long history of being the curator, creator and catalyst of exciting, new music; and 'The X Factor' partnership is a great way for us to continue to bring fresh musical talent to new generations."
The prizing of the new Pepsi Super Bowl spot is in addition to the previously announced $5 million recording contract with Sony Music/Syco, and is the most lucrative prize package in television history.
This fall, Pepsi will provide fans engaging digital experiences and exclusive content related to "The X Factor." "Like" Pepsi on Facebook to get real-time updates.