NBCUniversal's "The More You Know" public service campaign is kicking off its new season with a redesigned look. "The More You Know's" iconic star, musical notes and powerful messages continue to be the centerpiece of the campaign.
The biggest talent from across NBCUniversal participated in the campaign, including: Alec Baldwin ("30 Rock"), Alison Sweeney ("The Biggest Loser"), Brian Williams (NBC News), Seth Meyers ("Saturday Night Live"), Ken Jeong ("Community"), Mel B (Style's "It's A Scary World") and Matt Bomer (USA's "White Collar").
This season, the campaign was honored to have both President Barack Obama and first lady Michelle Obama participate in the campaign with education and childhood obesity messages, respectively.
"The More You Know" is NBCUniversal's long-standing commitment to its viewers and their communities to help educate and raise awareness of important societal issues. This season, the campaign focused on diversity, education, health and the environment.
Go to www.themoreyouknow.com to view the complete series of public service messages and other resources.