CBS and Instagr.am announce promotional tie-in for 'NCIS: Los Angeles'
Winning fan's photo will appear in season finale episode on Tuesday, May 17
CBS Television Studios and Instagr.am announce a unique promotional partnership utilizing the global hit series, "NCIS: Los Angeles."
Through Instagr.am, the popular photo sharing app, users can access exclusive behind-the-scenes show photography shot by the cast and producers. At the same time, "NCIS: Los Angeles" fans and Instagr.am users will be encouraged to share their favorite hometown photos of unique or iconic locales in their city, with an opportunity for their photo to be featured in the series' season finale.
The "NCIS: Los Angeles" "Flaunt Your City" campaign runs through Friday, April 1, at 9 p.m., ET. The cast and producers will review and choose an Instagr.am photo, which will be integrated into the season finale on May 17 at 9 p.m., ET/PT. Fans can view photo submissions from cast and other fans on Instagr.am (#NCISLA), Facebook (http://www.facebook.com/NCISLA) and CBS.com.
" 'NCIS: Los Angeles' has always utilized photography in a unique way. Whether in sweeping images of the Los Angeles skyline or surveillance photos of a suspect, photos are a vital part of our storytelling process," stated Exec. Producer Shane Brennan. "We're excited to partner with Instagr.am to give our fans a behind-the-scenes look at our show, as well as see what photos they send us of their own hometowns."
"We're thrilled to team up with 'NCIS: Los Angeles' to bring viewers a new way to participate with the show," stated Instagr.am CEO Kevin Systrom. "I believe it underscores the forward-thinking nature of the CBS team to adopt Instagr.am to create a brand new experience for their viewers. Not only are we excited to see the behind-the-scenes look that the cast and crew will provide, we can't wait to browse the gorgeous photos viewers will send in of their hometown. It's a one-of-a-kind partnership that expands what social media means to business today, and we're glad to be part of it."
Directions to participate in "Flaunt Your City":
1. Download the Instagr.am app to your iPhone (only available on iPhone, iPad and iTouch)
2. Follow the "NCIS: Los Angeles" cast on Instagr.am
3. Take photo of your favorite hometown spot with the app
4. HASHTAG your photo with #NCISLA
5. Upload all photographs by April 1 at 9 p.m. ET
For complete instructions of the campaign, visit www.facebook.com/NCISLA.
*Data charges may apply for use of the Instagr.am app.
The popular social photo sharing application, Instagr.am, is a fast, beautiful and fun way to share your life with friends through a series of pictures. Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr - it's all as easy as pie. At present, the platform has about 2 million users who upload approximately 290,000 photos per day.