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Oscars nab 37.6 million viewers

by jmaloni
Mon, Feb 28th 2011 03:10 pm

ABC's broadcast of the "83rd Annual Academy Awards" attracted an average audience of 37.6 million total viewers and posted an 11.7 rating among adults 18-49, based on Nielsen's "Fast National" ratings.

  • Drawing its second-largest overall audience since 2007, the Academy Awards registered as TV's most-watched entertainment telecast in one year - since March 7, 2010. Hosted by James Franco and Anne Hathaway, the Oscars retained nearly all of its audience year to year with adults 18-34 (95 percent - 10.6 rating vs. 11.1 rating) and women 18-34 (98 percent - 12.7 rating vs. 13.0 rating).
  • ABC's "83rd Annual Academy Awards" (37.6 million) overshadowed other awards shows this season, outdrawing the 2010 "Emmy Awards" by 24.1 million viewers (13.5 million), the 2011 "Golden Globe Awards" by 20.6 million viewers (17.0 million) and the 2011 "Grammy Awards" by 10.9 million viewers (26.7 million).
  • ABC's "83rd Annual Academy Awards" reached an estimated 71.3 million unique television viewers across the U.S. - unduplicated viewers 2+ watching six minutes or more during its telecast.

With "Oscar's Red Carpet Live" pre-show from 8-8:30 p.m., ABC pulled in 26.4 million viewers, drawing the special's largest audience since 2007.

Preliminary data for video views for the Oscar multiplatform experience surged by 29 percent year to year on Sunday, with more than 3 million total video views across Oscar.com and the Oscar Backstage Pass App.

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