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7-Up, OnStar and Australian Gold headline sponsors on 'The Celebrity Apprentice'

by jmaloni
Mon, Feb 28th 2011 02:40 pm

Other brands featured on the new season include Camping World, ACN, Omaha Steaks, and Farouk Hair Systems

Donald Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands on NBC's "The Celebrity Apprentice" airing every Sunday (9-11 p.m. ET/PT).

Continuing to revolutionize brand integration on television, "The Celebrity Apprentice" welcomes world class brands on season 11, including: 7-Up, OnStar, Australian Gold, Camping World, ACN, Omaha Steaks, and Farouk Hair Systems.

"This season of 'The Celebrity Apprentice' is going to be fantastic," said Donald Trump, host and executive producer. "Our cast and the tasks they perform in conjunction with our sponsor partners are just outstanding. As the top television shows for product placement and brand integration, 'The Apprentice' proves the extraordinary value we offer to our sponsor partners."

In the past 10 seasons, many of the companies that have partnered with "The Apprentice" brand have achieved astonishing sales results in the days and weeks following the broadcast of their episodes. Last season, Bret Michaels and Holly Robinson Peete developed their own flavors of Snapple Iced Tea and their "Trop-A-Rocka" and "Compassionberry" flavors were some of the most popular flavors sold last year. When Crest Vanilla Mint toothpaste was featured during season two, Procter & Gamble experienced the highest level of online interest in company history with 4.7 million Web hits the day after the show aired. More than 40,000 samples of toothpaste were requested. On season three, Staples sold out of "The Desk Apprentice" in the first two hours of store openings and, most notably, Pontiac sold 1,000 Solstice cars in a mere 41 minutes after its episode concluded.

In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase their products during the tasks. Over the years, these have included: Best Buy, Burger King, Clockwork Home Services, Dairy Queen, The Dial Corporation, Dove, Domino's Pizza, General Motors, The Home Depot, Kodak, Kraft, Lexus, LifeLock, M&M Mars, Microsoft, Nestle, Outback Steakhouse, Pedigree, Procter & Gamble, Priceline.com, Right Guard, Rockport, Snapple, Star Wars, Unilever and Walmart.

"This cycle of 'The Apprentice' was oversubscribed, which points to the simple fact that it is still the most elegant and efficient vehicle on TV that drives consumer engagement, intent to purchase and retail impact, which is what marketers want at the end of day," said Sadoux Kim, supervising producer, brand integration.

"We are pleased to partner with 'The Celebrity Apprentice' once again," said Larry Young, president and CEO for Dr. Pepper Snapple Group. "After our huge success last year with Snapple, 7-Up is looking forward to celebrating its 'Uncola' roots while entertaining viewers."

Over the course of the celebrity seasons, approximately $4 million has been donated to charities worldwide, in addition to money raised from the awareness and exposure on the show. Now 16 new celebrities will rise to the challenge and, once again, it will be men versus women as they fight for their charities to win prize money each episode (plus the finale prize of $250,000 for the winner's charity).

The men include: Mark McGrath, Meat Loaf, Lil Jon, Jose Canseco, David Cassidy, Gary Busey, Richard Hatch and John Rich.

The women include: La Toya Jackson, Star Jones, Dionne Warwick, Lisa Rinna, Marlee Matlin, NeNe Leakes, Hope Dworaczyk and Niki Taylor.

"The Celebrity Apprentice" is produced by Burnett in association with Trump Productions LLC. Burnett, Trump, Eden Gaha and Page Feldman are executive producers. Nancy Gunn is the co-executive producer.

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