CBS's 'The Lost Valentine' attracts largest Hallmark audience in four years

CBS's Hallmark Hall of Fame presentation of "The Lost Valentine" won its time period in viewers with the largest audience for a Hallmark movie in four years, according to Nielsen preliminary live plus same day ratings for Sunday, Jan. 30.

From 9-11 p.m., Hallmark Hall of Fame's "The Lost Valentine" was first in households (9.2/15) and viewers (14.53m) and placed second in both adults 25-54 (3.4/08) and adults 18-49 (2.3/06). 

Compared to last November's Hallmark Hall of Fame ("November Christmas"), CBS was up +11 percent in households (from 8.3/13), +6 percent in adults 25-54 (from 3.2/07), +10 percent in adults 18-49 (from 2.1/05) and added +1.04m viewers (from 13.49m, +8 percent). 

"The Lost Valentine" posted the best Hallmark Hall of Fame delivery in viewers since Jan. 28, 2007 ("Valley of Light"), and in both adults 25-54 and adults 18-49 since Dec. 7, 2008 ("Front of the Class").