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World television premiere of 'Mean Girls 2' scores

by jmaloni
Tue, Jan 25th 2011 03:00 pm

In its world television debut, sequel "Mean Girls 2," starring Meaghan Martin, Maiara Walsh, Jennifer Stone, Nicole Gale Anderson, Claire Holt and Diego Boneta, ranked as the week's No. 1 TV movie among viewers 12-34 (2.0 million/2.2 rating) and across its core female breaks - women 18-34 (692,000/2.0 rating), women 18-49 (1.1 million/1.6 rating) and females 12-34 (1.6 million/3.5 rating) - becoming the No. 1 movie of the 2010/11 season among viewers 12-34 and females 12-34.

  • "Mean Girls 2" was cable's No. 1 program from 8-10 p.m. among adults 18-34 (907,000/1.3 rating), women 18-34 (692,000/2.0 rating), adults 18-49 (1.4 million/1.1 rating), women 18-49 (1.1 million/1.6 rating), viewers 12-34 (2.0 million/2.2 rating) and females 12-34 (1.6 million/3.5 rating), and the No. 2 telecast among total viewers (3.4 million).
  • "Mean Girls 2" grew its audience by double-digit percent margins start-to-finish in key demos, including by 12 percent in total viewers (3.3 million to 3.7 million), by 14 percent in adults 18-49 (1.4 million to 1.6 million) and by 10 percent in viewers 12-34 (2.0 million to 2.2 million).
  • "Mean Girls 2" more than doubled to more than quadrupled year-ago time period averages (1/24/10) across key measures, including by 209 percent in total viewers (3.4 million vs. 1.1 million), by 191 percent in adults 18-34 (907,000 vs. 312,000), by 143 percent in adults 18-49 (1.4 million vs. 575,000) and by 354 percent in viewers 12-34 (2.0 million vs. 441,000).

Source: Nielsen Media Research (National Ratings, Live+SD, 1/23/11; week of 1/17-1/23/11; 2010/11 STD: 9/27/10-1/23/11).

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