Lewiston's nicest, most friendliest retailer is the one whose industry is the most cutthroat and elitist.
Perhaps that's the reason why her business has flourished even as other clothiers have packed their bags and moved out of the village?
"I believe it is vital to make all customers feel important and at ease the moment they walk through the door," says Jamie Symmonds of Angel to Apple Clothing Boutique at 744 Center St. "Customer service and my attention to detail is what I believe has helped to make my business a success."
Since opening Angel to Apple in 2006, Symmonds has seen her clientele expand thanks in part to her cheerful demeanor. Success is also the result of her ability to pick and choose fashions that best represent each season, and then match those styles with her customers' wants and needs.
"I love nothing more than helping a customer create a new look, whether it be for a special occasion or to be part of their everyday wardrobe," Symmonds says. "Fashion should be fun, and I like helping people to see that."
To better suit the needs of her shoppers, Symmonds is moving Angel to Apple into a larger space: the former Merry Josephine Gift Boutique at 451 Center St.
"I'm very excited about my move," Symmonds says. "It's a beautiful spot; it's a beautiful location."
Though Angel to Apple is only moving two blocks up the street, Symmonds says the new location will make a big difference.
"I think the foot traffic will be better between all the restaurants and shops," she says. "I've been overwhelmed by the amount of support and excitement from customers and the community."
Initially, Symmonds plans to carve out a small segment of her new location and sublet that back room to another retailer. Down the road, she would use that space for her own apparel.
Symmonds is also preparing to take her store online. Angeltoapple.com, she says, "will offer a lot more. I'll be able to branch out to other lines."
With a new location and website, Symmonds anticipates spending a few more hours inside Angel to Apple this winter.
"I'm excited at the thought that I could be a lot busier," she says.
The new Angel to Apple is set to open on Monday, Nov. 15. Symmonds will host a grand opening as part of Christmas in the Village (i.e. Christmas Walk) on Friday, Dec. 3. She's also offering specials throughout that weekend.
For more information, call 754-1240.