Breast cancer fight to 'Rock the Falls'

A first of its kind breast cancer awareness event is coming to Niagara Falls this month to benefit the American Cancer Society and the Canadian Cancer Society.

Hard Rock Cafe Niagara Falls USA is presenting "Pinktober" on Thursday, Oct. 28.

The evening of breast cancer awareness activities features a free outdoor show headlined by platinum selling recording artist Five For Fighting. Before the concert, breast cancer survivors and the general public are invited to participate in the first-ever Pinktober International Living Ribbon on the Rainbow Bridge.

The Living Ribbon rally will see a human chain of breast cancer survivors, their loved ones, and supporters of the cause span the Rainbow Bridge overlooking Niagara Falls. Registration for the Living Ribbon is $20 and, thanks to Star 102.5 FM, the first 102 people to sign up online will be granted exclusive front of stage access to the Five For Fighting concert that night.

Online registration for the Pinktober International Living Ribbon can be found at www.crowdrise.com/pinktoberlivingribbon.

"Breast cancer touches so many families across the region, and this is your chance to fight back," said Gretchen Leffler, regional vice president of the American Cancer Society. "Hard Rock Cafe Niagara Falls USA has presented us with an incredible opportunity to display an international show of force and a way we can all demonstrate solidarity in the face of this disease. By signing up for the International Pinktober Living Ribbon, you are raising both awareness and funds to defeat breast cancer."

Participants in the Living Ribbon should remember to bring their passport or enhanced drivers license to pass through customs and assemble on the bridge. If you do not have one of these forms of ID, you can still register and form the line on either side of the bridge.

At 8 p.m., immediately following the Living Ribbon, Five for Fighting and special guest Tone Damli will take the stage for a free outdoor performance on Old Falls Street, courtesy of Star 102.5 FM. The evening will come to a close with a special after-party at Hard Rock Cafe Niagara Falls USA, with a performance by local rock band More Than Me.

Additionally, in honor of this special day, areas in downtown Niagara Falls will be illuminated in pink, including Hard Rock Cafe Niagara Falls, Old Falls Street, the Seneca Niagara Casino & Hotel, as well as the falls itself.

For more information on the evening visit www.hardrock.com/niagarafalls or e-mail [email protected].

Admission to the concert is free; the $20 registration fee is for the Pinktober Living Ribbon on the Rainbow Bridge with proceeds going to the American Cancer Society and the Canadian Cancer Society. You do not need to participate in the Living Ribbon to attend the concert.