J. Fitzgerald Group named agency of record for UBMD Physicians' Group

J. Fitzgerald Group, an international marketing and communications firm based in Lockport, has been named the agency of record for UBMD Physicians' Group, Western New York's largest medical group.

"It's our pleasure to work with UBMD Physicians' Group," said Carmel Cerullo-Beiter, the vice president of J. Fitzgerald Group. "They have revolutionized the way health care is provided in Western New York. And now, J. Fitzgerald has the opportunity to revolutionize the way that they, as a brand, interact with their patients and the general public. It's incredibly exciting."

"Working with the J. Fitzgerald Group will expand how and where UBMD reaches patients and the Western New York community," said Kevin J. Gibbons, M.D., executive director of UBMD Physicians' Group. "We are looking forward to seeing the UBMD brand grow with the J. Fitzgerald Group, both externally and internally as we transform how we deliver information on both fronts."

UBMD Physicians' Group includes more than 500 physicians and approximately 1,200 other care providers and support staff. The group's physicians practice medicine in 18 specialties at more than 80 locations across Western New York. Many of the group's physicians are faculty members at the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo, where they teach medical students and residents and conduct research.

J. Fitzgerald Group designed and is producing a new messaging campaign called "One Source" that illustrates the connections UBMD Physicians' Group has created between its individual practices and how those connections benefit patients. The campaign, designed for both internal and external audiences across a variety of media, is under way.

For the past nine years, J. Fitzgerald Group has been the agency of record for UBMD Orthopaedics & Sports Medicine, a UBMD Physicians' Group practice that includes 36 orthopaedic and sports medicine physicians and more than 250 employees in Buffalo, Amherst, Niagara Falls and Orchard Park.

 Founded in 2002, J. Fitzgerald Group is a full-service advertising, marketing, web design and research firm, with clients locally, regionally and across the globe. For more information, visit www.jfitzgeraldgroup.com. 

UBMD Physicians' Group is the single largest physicians' group in Western New York with more than 500 respected doctors in 18 medical practices. UBMD physicians are treating patients, conducting research on top medical needs, providing research-guided care, and teaching the next generation of doctors. UBMD Physicians' Group is the clinical practice plan of the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo.