HARBORCENTER elements added to 'Sabres Fan Advantage'

Fan loyalty program now rewards purchases at (716) Food and Sport, Academy of Hockey, IMPACT Sports Performance and Ice Labs

The Buffalo Sabres today announced enhancements to their fan loyalty program, "Sabres Fan Advantage," that will allow users to earn points by patronizing HARBORCENTER and its various entities.

Launched in October, Sabres Fan Advantage is a mobile application that gives fans the opportunity to earn points that can later be redeemed for Sabres merchandise, tickets and exclusive fan experiences. Fans participating in the program can earn points by scanning codes on tickets or receipts from merchandise and concessions purchased at First Niagara Center, as well as by entering keywords announced during broadcasts of Sabres games on MSG. The points can be redeemed in a "store" within the application for team merchandise, game tickets and exclusive fan experiences, such as player meet-and-greets.

With the new HARBORCENTER enhancements added to the program, there are now several additional ways to earn points:

•(716) Food and Sport: 10 points for spending between $25-$50; 25 points for spending $50-plus

•Academy of Hockey: 10 points for joining a clinic session; 50 points for joining a development program

•IMPACT Sports Performance: 10 points for each visit to IMPACT

•Ice Labs: 10 points for spending between $25-$50; 25 points for spending $50-plus

In addition to the additional point-earning opportunities, HARBORCENTER items and experiences will be added to the redemption store in the coming months.

Sabres Fan Advantage is available as a free download in the Apple App Store or Google Play. Anyone with a smart phone with IOS or Android operating systems can download the app and participate in the program. Points can be earned and redeemed through June 30, 2015.

More information about Sabres Fan Advantage, including a video tutorial, can be found at www.Sabres.com.

To launch the program, the Sabres partnered with LoyalTree Sports, the first fully mobile, omni-channel fan engagement and loyalty solution in professional sports. The LoyalTree platform infuses loyalty mechanics into ticketing, concession and merchandise purchases, radio and television broadcasts, social media platforms, and more with no change in venue operations or hardware requirements.