The Cellular Connection running food drive

The Cellular Connection, the largest Verizon Premium Wireless retailer in the U.S., has announced that 300 of its stores will donate and volunteer at local food banks through its "Stop the Hunger" initiative this holiday season in a joint effort with its customers.

Until Friday, Dec. 12, participating TCC stores across the U.S. are encouraging local families to bring in canned and boxed food, which will be delivered to the community's food bank. The participating store in Grand Island is located at 2162 Grand Island Blvd. in the Tops plaza.

In addition to the food drive, each participating store will donate funds and employees will volunteer at local food banks until the end of December.

" 'Stop the Hunger' is the newest initiative under TCC's 'Culture of Good' movement, which empowers our employees to make a positive, charitable impact in their communities," said Scott Moorehead, president and CEO of TCC. "It's how our company gives back to every community where we do business. We're honored to have the ability to help families and children in need this holiday season by donating to and volunteering at local food banks throughout the U.S."

With the "Culture of Good" in its second year, TCC continues to advance its corporate social responsibility efforts. Most recently, TCC's summer "Culture of Good" efforts resulted in the donation of 300 college scholarships to children and 100,000 backpacks to students.