'Star Wars': Mark Hamill and Kathleen Kennedy announce 'Force for Change'

'Star Wars: The Force Awakens' now available on Blu-ray, DVD and digital HD

Lucasfilm President Kathleen Kennedy and "Star Wars" veteran Mark Hamill announced a new campaign sponsored by CrowdRise in support of "Star Wars: Force for Change," an initiative that inspires people to make a positive impact on the world. Starting April 5, "Star Wars: Force for Change" is matching the donations of "Star Wars" fans to four select charities - up to $1,000,000.

To date, "Star Wars: Force for Change" has raised over $10,000,000 with the help of the "Star Wars" community. This month-long campaign will lead up to "Star Wars Day" on May the 4th. The four select charities include the U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Boys & Girls Clubs of America and Make-A-Wish. 

" 'Star Wars' fans are some of the most generous, thoughtful, and sympathetic people I have ever met," Kennedy said. "I am so proud of the charitable work they have done over the years and hope this month-long donation-matching campaign will go some way to express our sincere thanks for their tireless efforts."

Over the course of the four-week period, which culminates at 11:59 p.m. (PST) on May 4, fans will be able to donate through www.CrowdRise.com/ForceForChange to the four charities and have their donations matched dollar for dollar up to $1,000,000. During the first week, the first 20 fans to raise or donate at least $500 will win a Blu-ray of "The Force Awakens" signed by the cast, with more incentives to come. All participants who enter will also have a chance to win an all-expense paid trip to Ireland, including Skellig Michael along the Wild Atlantic Way, the location of the dramatic final scene from "The Force Awakens." 

"Star Wars: The Force Awakens" is now available on digital HD and Blu-ray combo pack.