'Think Fair Thoughts!' campaign to countdown 175 days until 175th Erie County Fair

Starting today, the Erie County Agricultural Society will mark 175 days until the gates open for the 175^th Erie County Fair, Aug. 6-17. The countdown to this landmark anniversary will be accelerated as the fair inaugurates a "Think Fair Thoughts" marketing campaign via social media.

"Only 175 days will separate Western New York from the food, rides, shows, blue ribbons and livestock the fair brings," said Jessica Underberg, assistant fair manager. "Although snow covers the grounds and temperatures hover in the single digits, we invite fairgoers to think of hot August days filled with friends, family and fun at the fair."

As excitement builds for the biggest Erie County Fair in history, organizers have launched an interactive campaign to get the millions of fairgoers in Erie County and beyond ready for the upcoming celebration. The campaign, "Think Fair Thoughts" challenges guests of the fair to bring to top of mind all their best fair memories and the emotions they evoke. It will be a call to the anxiously awaiting public to join the countdown and begin to share stories through social media outlets such as Facebook and Twitter.

By using the hashtag "#ThinkFairThoughts," fairgoers are encouraged to post their memories, stories and photos to the Erie County Fair Facebook, Instagram, and Twitter pages. Together, there will be a compilation of the community's "Fair Thoughts" that can pull WNY'ers through the winter and into the home stretch to the 175^th Erie County Fair. Look for the "Fair Thought of the Day" starting today and continuing until opening day (Aug. 6) on the Erie County Fair's Facebook, Instagram, and Twitter pages.

The Erie County Agricultural Society is a private, not-for-profit membership organization. Established in 1819, the society is the oldest civic organization in Western New York. It does not receive funding from New York state or from Erie County. The mission of the Erie County Agricultural Society, sponsor of the Erie County Fair, is to preserve and enhance, by educational endeavors, the agricultural and historical legacy of New York state. The fair strives to fulfill appropriate aspects of the agricultural, educational, entertainment and recreational needs of Western New York.