Operation Whiter-Brighter goes for four in a row

Niagara Wheatfield Tribune, January 21, 2010

Another flip of the calendar will again equate to whiter smiles for patients of Dr. Stuart Weinstein and brighter outlooks for families associated with the Niagara Falls Air Base.

For the fourth straight year, Weinstein, who recently opened a new home for his Advanced Dental Center at 9501 Niagara Falls Blvd., will be donating the proceeds from any professional teeth whitening – including labor – conducted during the month of January to the base’s Family Support Services.  Dubbed “Operation Whiter-Brighter,” the program contributed nearly $5,500 to the group last year. Money was used to provide financial and emotional aid to families who have a member overseas.

“I’ve always felt that it is a business’ responsibility to give back to its community whenever it is feasible,” said Weinstein, who has seen several of his patients’ and employees’ families affected when relatives were called into active duty.  “People have been very supportive of the program, often coming in for the first time to try out a teeth whitening because they know that it benefits a good cause.”

Each whitening session is $100, with all proceeds directly benefiting the 914th United States Air Force Reserve Base, and is not restricted to current patients of Advanced Dental.