Seyant’s beauty skin deep

Lewiston Porter Sentinel, June 23, 2007

From left, first row: Skip Mazenauer, Lower Niagara River Region Chamber of Commerce board chairman, Lewiston Mayor Richard Soluri, and Cara Ventresca, director of marketing and events, celebrate Seyant’s ribbon-cutting with (back row, from left) esthetician Stephanie Hidalgo, store owner Kathryn Mazierski and esthetician Mia Violante.

Seyant is not a spa. It’s not a department store cosmetics counter or an acne infomercial.

The newly opened esthetique and boutique in the Opera Hall on Center Street is a skin dreamland. Owner Kathryn Mazierski says, “At Seyant, achieving beautiful and healthy skin for our clients is our passion,” and she backs that statement up by offering patented products and services administered by highly trained professionals.

“For us, it’s more than pampering the client,” she says.

Instead of masking problem surface areas, Seyant estheticians use corrective treatments to retrain skin – for women and men. Deep penetration targets cells and eliminates breakdowns. The skin starts to work more efficiently, and “the results are almost instantaneous,” Mazierski says.

Unlike miracle creams and fad masks that “literally just sit on top of the skin. … They don’t get to the root of the problem,” Mazierski says her product line is different.

Seyant uses Institut Esthederm, the world’s most patented skin care line. It is a highly concentrated treatment that works with a person’s biology to correct, balance and restore skin.

“It does everything it says it’s going to,” Mazierski says.

Her estheticians, Stephanie Hidalgo and Mia Violante, are state-licensed and regularly attend training sessions to keep up with the latest technology and trends.

With regard to makeup, Seyant is the only Niagara County business to offer Jane Iredale, a mineral-based makeup that is gentile to the skin. Dermatologists and plastic surgeons often use it.

Mazierski says she wanted to offer a cosmetics line that was beneficial to women – not just a brand name in a fancy bottle.

“It was important to me to bring something to Niagara County that was in the best interest of the clients,” she says.

Mazierski says her favorite part of the business is watching women react to their new and improved skin – and seeing customers’ husbands notice.

“To me, that’s the greatest reward,” she says.

Seyant, 736 Center St., Lewiston, offers a wide range of treatments, facials, peels, wraps and scrubs. For the rest of the summer, all services are $10 off their regular price. For more information, call 754-8285.