In Our Papers About Us Links Advertising
Google Custom Search  
       
 

Other Ad Types

Classified Commercial Rates   Coupons
Service Directory Market Buy Advertising
Commercial Aditorials   WINplus - Includes Niagara County
Inserts Health, Fitness, & Senior Living
Political Campaigns   Special 1/3 Front Page Promo

•  Ad Information  •  For New Advertisers  •

Guidelines for Commercial Aditorials
 
 
Company Name Address and Phone Logo Photo In a Border with word "ADITORIAL"

(1) Regular display ad with additional news-like copy
(Designed by client)

Regular rate
(Earned contract rates apply)
Yes Yes Yes Yes Yes

(2) Non-sale oriented copy with photo of product or person, association identification, and/or company by-line
(Should be camera-ready)

35% off open rate Yes Yes No Yes Yes

(3) Non-sale oriented copy with photo of product or person
(Should be camera-ready)

45% off open rate Yes No No Yes Yes

(4) Non-sale oriented general informational copy with minimal tie-in to client
(Should be camera-ready)

55% off open rate Yes No No No Yes

(5) General information column with no tie-in to company or group. Set as a standard article with writer's name.
(No specific run date)

No charge Yes No No No No

Material is to be submitted on disk, saved in Microsoft Word version 5.1A format for Macintosh. Enclose hard (printed) copy.

Please call for complete specifications. We will be happy to guide you!