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Advertising Information

Information:
• Publication Calendar   • Ad/Paper Specs
• Contract and Copy Regulations   • Ad Deadlines
• Submission Guidelines for Ads/Photos   • Rates & Discounts
• Circulation Map   • 2006 Special Sections Schedule

•  Other Ad Types  •  For New Advertisers  •

2006 Special Sections Schedule
  

Event Date
Promo
Run Dates
Deadline
01/25-01/29
 Boat Show
01/19-01/24
01/16
02/03-02/05
 NCBA Home/Garden Show
01/28-02/03
01/25
02/05
 Super Bowl
01/28-02/03
01/25
02/14
 Valentine’s Day
02/07-02/11
02/02
03/17
 St. Patrick’s Day
03/09-03/14
03/02

Spring Bridal

03/21-03/25
03/16

Wheels

03/28-04/01
03/23
04/16
 Easter
04/04-04/15
03/30
Spring Fling (Home Improv)
04/25-04/29

04/20
05/14
 Mother’s Day
05/02-05/13
04/27
05/29
 Memorial Day
05/23-05/27
05/18
06/18
 Dads & Grads
06/13-06/17
06/08
07/04

Independence Day
06/27-07/01
06/22
Summer Fun
07/01-07/08
06/28
Summer Sizzlers
07/25-08/05
07/20

Back to School Part I
08/08-08/12
08/03
Back to School Part II
08/15-08/19
08/10

09/04

 Labor Day
08/29-09/02
08/24
09/09-09/10
 WNY Antique Boat Show
09/02-09/08
TBA
Fall Home Improvement
10/03-10/07
09/28
Car Care Section
TBA
10/21
 Sweetest Day
10/14-10/20

10/05
10/31
 Halloween
10/24-10/28
10/19
11/23
 Thanksgiving
11/14-11/18
11/09
12/01-12/03
 Christmas Walk
11/24-11/30
11/21
Christmas Gift Guide I
12/05-12/09
11/30
Christmas Gift Guide II
12/12-12/16
12/07
Christmas Gift Guide III

12/19-12/23
12/14
12/31
 Holiday Party Planner
(New Year’s Eve)

12/27-12/30
12/21

Special Section Published
Health & Fitness Section Last full week of each month
Coupon Section 1st & 3rd weeks of each month

*Dates subject to change.
Additional event & festival sections will be scheduled as dates become available.